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Privacy Policy
This Privacy Policy was last changed May 3, 2004

Overview

The following Privacy Policy explains how bluewallpaper.com gathers and uses personal information that is provided by our customers. Our Privacy Policy may change from time to time and bluewallpaper.com reserves the right to change or modify our Privacy Policy at any time with or without notice.

bluewallpaper.com is committed to safeguarding your privacy. We do not rent or sell our customer database or any newsletter subscriber list to third parties. We do not share customer information in ways different from what is disclosed in this statement.

If you have any questions or concerns over bluewallpaper.com's Privacy Policy, please feel free to contact us using our web form.

By accessing bluewallpaper.com or any e-mail product produced by Blue Wallpaper Design, Inc., you agree to our current Terms of Use.

Site Registration

bluewallpaper.com's registration, contact, and quote request forms require users to provide basic contact, demographic, and company information. We use or may use your or your company's contact information (such as e-mail address) from the registration forms to send you e-mails and occasional information about our services and partners, personalize your experience with bluewallpaper.com, or investigate cases of suspected fraud or abuse. You may opt out of receiving future communications; see the Opting Out of Further Communications section below.

In order to customize your experience with our e-mail newsletters we may receive a confirmation when you open e-mail from bluewallpaper.com if your computer supports such capabilities. Clicking on a link in a bluewallpaper.com newsletter may also be tracked on a per-user basis to allow us to present content which closely matches your interests. Demographic and profile data (such as state, zip code, age, or gender) may be used to customize your experience at our site or in our e-mail newsletters, showing you content and advertising that may best suit your needs. This information is shared with third parties on an aggregate basis only. Individual user click behavior is never shared with third parties.

You may also register for bluewallpaper.com and/or specific bluewallpaper.com services at web sites operated by third parties. These third parties may share contact, demographic, or profile data that you voluntarily provide during the registration process with bluewallpaper.com. bluewallpaper.com does or may in the future use this information in the same manner as information collected directly by bluewallpaper.com. This Privacy Policy does not bind sites that collect information on behalf of bluewallpaper.com, and bluewallpaper.com is not responsible for the privacy practices or the content of such websites.

To better serve you, we may also store information you present to us via e-mail or telephone communications with bluewallpaper.com's Customer Service Department. This information is or may be used in the same manner as information directly collected using bluewallpaper.com's registration forms. We may also use information you provide us via e-mail or telephone to pursue the matter for which you contacted us. bluewallpaper.com also may obtain information from you in our online forums and message boards. This information may not be disclosed except as consistent with Terms of Use.

In order to better communicate with registered users about their registration status, bluewallpaper.com may acquire information about users from third-party sources, including but not limited to a user's mailing address. The information collected will only be shared, if at all, on an aggregate basis only with third parties.

E-mail Communications: To help us make e-mails more useful, we often receive a confirmation when you open e-mail from bluewallpaper.com if your computer supports such capabilities.

Data Sharing

We will share aggregated demographic information with our partners. This is not linked to any personal information that can identify any individual person.

bluewallpaper.com uses third parties to perform certain tasks such as package delivery. Personal information may be provided to these agents as is necessary to perform their functions.

bluewallpaper.com partners with third-party companies to provide services to bluewallpaper.com users. When you sign up for one of these services, the information you provide in signing up for the service is shared with the third party and is protected in accordance with the third party's Privacy Policy.

Blue Wallpaper Design Product

bluewallpaper.com is a product managed by Blue Wallpaper Design, Inc. Blue Wallpaper Design, Inc., from time to time may compare, merge, or append information collected on bluewallpaper.com with data from one or more other sites managed by Blue Wallpaper Design, Inc. Similarly, information you provide on other Blue Wallpaper Design, Inc., managed sites may be compared, merged, or appended to information you provide via bluewallpaper.com.

Online Surveys and Order Forms

bluewallpaper.com occasionally hosts online surveys, or uses order forms on our website in which we ask for contact and demographic information. Participation in surveys and usage of order forms is completely voluntary and the user therefore has a choice whether or not to disclose this information. We use or may use your contact information (such as e-mail address) from your survey registration or order form to personalize your experience with bluewallpaper.com, send you e-mail newsletters (should you opt in for these newsletters) and occasional information about our services or partners, or investigate cases of suspected fraud. You may opt out of receiving future communications; see the Opting Out of Further Communications section below.

Demographic and profile data (such as zip code, age, or gender) may be used to customize your experience at our site, showing you content and advertising that may best suit your needs. This information is shared with advertisers and other third parties on an aggregate basis only.

Tell-a-Friend

bluewallpaper.com offers or may offer in the future services to allow our users to send information about our site to their friends. If a user elects to use our Tell-a-Friend referral service for informing a friend about our site, we ask them for the friend's e-mail address. We will automatically send the friend a one-time e-mail inviting them to visit our site. We store this information for the purpose of sending this one-time e-mail and investigating suspected fraud.

IP Addresses

bluewallpaper.com uses IP addresses to analyze trends, administer our website, and help diagnose problems with our servers. IP addresses are also used to gather broad demographic information and to prevent, investigate, and take actions in the case of suspected fraud or abuse.

Cookies

A cookie is a small piece of data that a Web server places on a user's computer. bluewallpaper.com employs the use of cookies to provide secure user logins, to track marketing promotions, to estimate and report audience size and traffic, and to customize and personalize your experience at bluewallpaper.com. No personally identifiable information is stored in these cookies, and all cookies which are used to grant access to parts of bluewallpaper.com based on a login are set to expire after a short period of time.

Most Web browsers provide users the ability to limit the use of cookies by allowing users to adjust privacy settings. If a user has their cookies disabled, most features of bluewallpaper.com will still be accessible, however some sections of the website will not perform as well as they normally would with cookies enabled; specifically, users will not be able to log into the their secure portion of the site and will not be able to perform account-related functions.

Links to Other Sites

bluewallpaper.com contains links to other websites. We are not responsible for the privacy practices or the content of such websites. We encourage you to be aware when you leave our site and to read the privacy statements of every website that collects personally identifiable information.

Security, Fraud, and Abuse

This site has security measures in place to protect the loss, misuse, and alteration of the information under our control. bluewallpaper.com regularly reviews these measures to better protect users. Occasionally information may be provided to bluewallpaper.com fraudulently or by an individual unauthorized to provide such information. bluewallpaper.com may use all information it collects for reasonable investigation and prosecution of suspected fraud and/or abuse. bluewallpaper.com may provide all information it collects to third parties as necessary to comply with law enforcement requests or other legal requirements.

bluewallpaper.com does not ensure or warrant the security of any information transmitted to us over the Internet.

Service and Partner Updates

We send our users service and partner announcements from time to time. Registered users are not able to unsubscribe from service announcements, which contain information about our services and partners, without opting out of all bluewallpaper.com communications. You may opt out of receiving future communications; see the Opting Out of Further Communications section below.

We communicate with our users to provide requested services and in regards to issues relating to their account via e-mail, telephone, or postal mail.

Opting Out of Further Communications and Updating Personal Information

bluewallpaper.com subscribers may opt out of receiving future bluewallpaper.com communications or update their personal information using any of the following methods:

Website: http://www.bluewallpaper.com/contact/ (send an opt-out request)
Mail: Blue Wallpaper Design, Inc., 779 Somerville Avenue, Somerville, MA 02143
  attn: Customer Service

To opt out of future communications from bluewallpaper.com's partners, please contact the partner directly. For assistance with this, please contact bluewallpaper.com Customer Service using the methods described above.

Notification of Changes

If at any point we decide to share personally identifiable information to third parties FOR REASONS NOT OUTLINED IN THIS PRIVACY POLICY, we will notify our users by way of an e-mail, so that users are made aware. Users will have a choice as to whether or not we use their information in this different manner.

Business Assets

As part of operations, bluewallpaper.com may sell, transfer, or merge particular businesses, products, and/or other assets to a third party. As part of such a transaction, personal information users' have provided to bluewallpaper.com may be given to a third party.

bluewallpaper.com attempts to comply with all legislative and judicial orders. These orders will take precedence over the details stated in the policy above.

If you have any questions about this Privacy Policy or your dealings with bluewallpaper.com, please contact:

Blue Wallpaper Design, Inc.
779 Somerville Avenue
Somerville, MA 02143
http://www.bluewallpaper.com/contact/